Football and the car, many people is an important carrier for dynamic, the release of passion. In Brazil during the world cup, from modern car to dealers, combiningfootball with car, introduced various participatory activities, sports marketing through the impress fans.
The modern automobile sports marketing to enhance brand influence
In just the last World Cup, in addition to the 32 team performances, a global audience also saw the main sponsor ubiquitous sports marketing, including themodern automobile. From Samsung become attached to the Olympic Games, to the modern binding World Cup, the personage inside course of study thinks, the success of sports marketing is winning factors of its brand break out of an encirclement.
The two of the world's top events around the world, has the incomparableinfluence, and thus become the focus of the commercial brand competition.Samsung Group has said, Samsung in the global scope of success, 80% sources of help to the Olympic sponsorship and Olympic marketing strategy. Indeed, the 1988 Seoul Olympic sponsorship, let Samsung knocked on the door of world classbrand, today, Samsung has is the world's largest mobile phone brand, Samsung's brand value has been ranked in the world top ten. The 2002 World Cup in Japan and South Korea, the host advantage, the modern automobile became Han official sponsors, Japan World Cup results, a brand effect of the world cup surprise: the modern automobile stadium billboards global watch up to 40000000000 passengers, consumer attention degree increased 14 percentage points, themodern car sales rose more than 30%, it became one of the world's six largestenterprises.
Since each game including the Brazil World Cup, modern cars in FIFA top sponsor.Since each game including the Brazil World Cup, modern cars in FIFA top sponsor.Return clearly visible: modern cars global sales of 2430000 units in 2000, all the way up, in 2013 reached 7560000 units, ranking fifth in the world, published in the Interbrand global brand value in 2013 rankings, ranked forty-third in the modern automobile, automobile ranked seventh, ranking rose the fastest.
Dongfeng popular Ling Chi World Cup Carnival held
July 12th to 13, "Lynton World Cup wisdom enjoy summer night" Dongfeng Ling Chi Fashion World Cup Carnival activities, staged in Zhengzhou jinboda shopping center of passion, media friends, Ling Chi fans to feel the Almighty business Che Lingzhi "new business new wisdom" peak charm!
In the "Lynton World Cup wisdom enjoy summer night" activities at the scene,Dongfeng popular Ling Chi in "new business new wisdom" spirit and the Almighty business characteristics, four annual football feast fans cheer, and CO combustion of green passion! At the scene, the interesting question and a very high technological content f the game, let many guests of intense interest. In the activities, all-round business car Ling Chi has the "super decent, large space, highsafety, high hedge ratio, long warranty period, high Xingjiebi" product characteristics, also let the audience a thumbs up.
Convenience Ling Chi business automobile seat comfort and space have beennumerous praise in the process. Fans have reflected: "the car space is very wide,sitting at the head of the car and leg space is very spacious, can more freely. At the same time, the overall design is very comfortable seats, the package is good,and the second row can rotate 360 degrees, forming a small meeting space and the third row, very practical."
Zhengzhou Yuanda Lexus Golf Classic Zhengzhou Railway Station rod
By July 11th, Lexus Zhengzhou as far as host of "2014LEX-US Lexus Chinese Golf Classic - Zhengzhou Grand Prix held in the grand scenery infinite," Jinsha Lake Golf Club on the same day, many Lexus owners and golf enthusiasts to participate in the match.
As Lexus nationwide sports event, Zhengzhou as far as the general manager Cheng Junqiang said Lexus 4S shop, Lexus brand has always been adhering to the "I won't change any day, the pursuit of perfection" of the faith, the pursuit of noble,progressive humanistic philosophy, and golf the pursuit of excellence, elegance and noble perfect unity, "held the tournament for the majority of owners to providea to show their ability, as members of the platform, the full enjoyment of the fun ofgolf."
Zhengzhou Nissan hand engineering "give me five" collection
This year is the Zhengzhou Nissan project in engineering for five years, therefore,July 10th ~8 month 15 days, Zhengzhou Nissan partners launched #givemefive#online interactive activities in the official micro-blog, Micro message, called on everyone to love clap, through the form of interpretation for five photointerpretation of blessing, encourage.
In 2010 May, Zhengzhou Nissan to Zhengzhou Charity Federation, the official launch of the "hand in hand" public contributions, annually to the ZhengzhouCharity Federation donated 3000000 yuan, for poor students, poor orphans who have difficulty in supporting. At present, in the project "talent oneiromancy plans"poor college students recruitment activities with #givemefive# online interactiveactivities began in the same period, 300 new entrance economic difficulties college students will receive from Zhengzhou Nissan "hand in hand" project grants. Shouldcollege students with intention can call the Zhengzhou Charity Federationregistration. At the same time, Zhengzhou Nissan's official website, the officialmicro-blog and Micro message also launched recruitment. "Began to becomeoneiromancy plans" opened in engineering for the next five years a new chapter.
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